Is SEGA Releasing The Xbox Series X in Japan?!
Probably not. However, hints of a major announcement from Sega next week have got some people convinced that the Dreamcast 2 or more strictly, a deal that will see Sega take over distribution for the Xbox Series X in Japan is real. I'm pretty sceptic about this to say the least. For a few years after Sega went third party, every E3 was filled with rumours about the Dreamcast 2 and Sega’s dramatic re-entry into the hardware business but then after a bit people realised that was never going to happen and that Sega had fundamentally changed as a company, from the days when it made the Master System and Mega Drive. Yet, the company’s 60th anniversary is coming up and it’s clear it’s planning to make a big deal of it, with one Japanese journalist claiming he has a ‘huge scoop’ that will ‘rile up the games industry’.
Is this a Dream(cast)?
“My column in next week’s issue of Famitsu is crazy. I got a huge scoop… It’s a world premiere article. And an exclusive. It may not be Nikkei or Weekly Bunshun, but if you want to know if it’s a scoop that big…it totally is! It’s a scoop from a game company that everyone loves. An insane scoop. Last year, Wired got the exclusive story on PlayStation 5, right? Other media didn’t. It’s that level of a scoop. I interviewed a certain company’s executive and technical staff, it’s really revolutionary… really, it’s a revolution. It’ll be in Famitsu next Thursday. I already sent in my manuscript, so the proofs are being made now. It’s a scoop on a level that when the story comes out, other media will make a fuss to the company like, “Why didn’t you let us cover it?” Maybe people will say, “Who was the first to break that story?,” “It was Zenji Nishikawa, right?” It’s a scoop as major as the PlayStation 5 scoop. I just wanted to say that in advance. I can’t say [anything more] here, but it’s OK for me to tease it (laughs). I was told that it’s OK to do so at various meetings. It’s being talked about in other places. Just not by the media. It’ll rile up the games industry.”
The idea of a SEGA rebrand of the Xbox Series X is hard to believe though. The Japanese market is not stupid and simply slapping a SEGA badge on an Xbox Series X is not going to help, at least not in any significant numbers. Besides Dreamcast didn't even sell that well in Japan, to begin with, and Sega's ONLY successful console there was the Saturn.
Let's wait and see..